I know Grudar already posted about it, but I’d like to hear what you guys have to say about YouTube’s new rules regarding advertised content.
Here’s the link: https://support.google.com/youtube/answer/6162278?hl=en
“Violence, including display of serious injury(…)”
-So no video games whatsoever
“Controversial or sensitive subjects and events, including subjects related to war, political conflicts, natural disasters and tragedies, even if graphic imagery is not shown”
-again, no video games at all.
This whole thing is horrible for any content creator really. What would videos be about without subjects related to war, political conflicts, natural disasters/tragedies? Let’s only talk about fun stuff and do make-up tutorials. But only if there’s no actual footage of said tutorials because a face might be perceived as partial nudity?
I really hope the outcry of this whole thing makes YouTube reconsider everything they have ever done because at this rate the content creators won’t make any money, therefore YouTube won’t make any real money and we’ll move on to another service. Anyone have any ideas?
This is exactly what happens on television. What doesn’t get the support from advertisers generally doesn’t make it very long on major networks. Basically, anyone that is making money off Youtube needs to behave how any standard NBC show operates with just as much volatility. What could be the big outcome of all of this is more video services like Twitch, Youtube, Vimeo et. al. branching off and forming their own niche websites designed around a specific hobby and interest. Youtube has already started that trend with their experiements with that Youtube Gaming nonsense, but what if someone who didn’t really care about that started doing that? Maybe the ads could all relate to gamers instead of that dumb unicorn ad for the mints. It’s rough right now, but there is large opportunity for smart folks who know what they’re doing.
Very true, but people will always seek out the place with all the content they want on the same site (unless another site offers a service way better, like with Twitch). Logical result would be for YouTube to keep their users is to start doing these specific ads themselves, where you wouldn’t just not be able to monetise a certain video, but rather just only have gaming ads on gaming videos or ads of companies that don’t care the video is about keeping people from killing themselves or picking up girls at the beach or reading pornographic fanfiction. That sort of stuff would increase their cash flow, if you play a Battlefield ad before a let’s play video or an ad for fifty shades of grey before one of those weird videos you’ll get more people interested, resulting in more clicks and more interest.
I hope this is the way they approach the situation instead of just using bots to hit videos with ‘bad words’ in the tags/title/description. Imagine you’re playing something like “murder of crows” and your video gets flagged because it’s supposedly about murder.